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About Us

About Us

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United Latino Business Alliance (ULBA) is a community-focused organization dedicated to empowering Latino, immigrant, minority, and low-income entrepreneurs and professionals in Worcester and Central Massachusetts.

Through mentorship, business coaching, strategic partnerships, educational resources, and community events, ULBA helps entrepreneurs navigate the challenges of starting, stabilizing, and growing a business.

Our hands-on approach provides personalized guidance throughout the business journey - from assessing business ideas and developing business plans to establishing legal structures, accessing banking and
insurance resources, navigating licensing and permits, and preparing for a successful grand opening.

Beyond launch, ULBA continues to support business owners through marketing, financial management, operations, leadership development, and growth strategies.

We believe that when entrepreneurs have access to the right guidance, resources, and connections, they can build sustainable businesses that strengthen families, create jobs, and contribute to thriving communities.

Our Vision

To build a thriving and inclusive business community in Worcester and Central Massachusetts where Latino, immigrant, minority, and low-income entrepreneurs have equitable access to the resources, mentorship, and opportunities they need to succeed.

We envision a future where every aspiring entrepreneur has the support to turn an idea into a viable business, every established business has the opportunity to grow, and every business owner can contribute to a stronger, more prosperous community.

Our Mission

Our mission is to empower entrepreneurs at every stage of their business journey through personalized mentorship, practical business coaching, strategic partnerships, and access to essential resources.

• Start with confidence - Evaluate business ideas, develop realistic business plans, and understand the steps required to launch.

• Build a strong foundation - Access guidance on legal structures, credit, banking, insurance, licensing, permits, and financial readiness.

• Stabilize and strengthen businesses - Identify challenges and develop practical solutions for long-term sustainability.

• Scale with purpose - Use strategic planning, marketing, operational support, and professional networks to pursue growth.

• Develop as leaders - Strengthen personal, professional, and entrepreneurial skills.

• Create lasting community impact - Encourage collaboration, economic opportunity, job creation, and sustainable business growth.
Meet our team

Our Board of Directors

The non-profit organization's board of directors provides strategic guidance and governance, ensuring compliance and effective decision-making to fulfill the organization's mission and serve its stakeholders.

Charles Parrilla

President / Director Operations
Real Estate Professional / Entrepeneur located in MA, CT, RI

Edwin Gonzalez

VIce President 
Public Relations Director

Noel Nieves

Treasurer
Tax professional owner of NHN Tax Resources serving Central MA.

Santa Hernandez

Event Coordinator
Isa Event Planner

Bedward Ortiz

Marketing director
REALTOR | WORCESTER MA
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